Dan kehidupan dunia ini hanya senda gurau dan permainan. Dan sesungguhnya negeri akhirat itulah kehidupan yang sebenarnya, sekiranya mereka mengetahui.

Al-‘Ankabut 29 : 64


Intranet Software

In Indonesia, digital technology is growing rapidly. Indonesia is in the 15th countries that have potential in digital technology and media growth. Indonesia is also growing around 200% in mobile access continues and long lives mobile Internet between 2014 and 2018. Indonesia has potential being country who has significant acceleration in digital technology adoption. If we take a look at work environment, it considered capable to utilize digital technology in daily lives through employee self-service experience system. Indonesian people have good awareness of digital technology growth. It should be better used optimally in work environment.

Intranet software is software that allows companies to build a private, secure network that can only be accessed by internal employee (Cornerstone, 2017). An intranet serves as the single focal point to access internal and external resources, and enables employees to communicate, collaborate, and share documents and other information (Cornerstone, 2017). A company’s intranet makes it easy to share news and corporate information, align teams, and reinforce culture. The benefit of intranet goes beyond knowledge sharing to improve workforce productivity, employee engagement, and promoting corporate culture.

Here are some prediction things that are going to happen with intranet software in the future:

1.    More comfortable with Cloud-based intranets

           According to Forbes, $47.7 billion dollars will be spent on Cloud Services in the next year. In the next four years of economic growth that amount is expected to double. Meanwhile according research to Informatica, over 76% of enterprise has some of business strategy that incorporates cloud service into their future plan. From those organizations, 74% are expecting to increase spending by greater than 20%.

2.    The need for mobile access continues and long lives mobile Internet.

           Mobile Internet is demanding attention of the world’s population. The Internet of things will continue to grow and shape for future. Data from statistachart on the table below, we can predict positive progress with mobile subscriptions in the future.

Figure – Mobile Subscriptions to Outnumber the Worlds Population.

Source: StatistaCharts – Ericsson United Nations, 2016.

3.    The war against email continues

           From article on fast company (2017), 62% of employee dislikes their job due to communication issues. Enabling communication in the workplace can have a huge impact on employee satisfaction. The average open rate of all internal communication emails sent, including newsletter, bulletins and events is 48%. The average click-through rate of those communications is only 23%. It’s clear that a high percentage of company communications go completely unopened and email is not the best alternative option.

Figure – Percentage Time Spent Checking e-Mail.

Source: Fast Company: Why Your Office Need More Transparency, 2017.

4.    Organization move towards transparency

           Since benefits of intranet software is positive that any organization can improve employee performance with greater transparency. From article on fast company (2017), Businesses with effective communication are 50% more likely to have lower employee turnover. 72% highly engage employees understand their role and how to contributes to company success. Companies with levels of engagement report 22% higher productivity.

5.    Growth of online site administrator’s role.

           Since explosion of social sites inside or outside workplace, as well as interaction with end user has led to growth of administrator role. Their job manages groups and other things on a day-to-day operation.

6.    Technology keeps driving end user expectations

           A massive workplace technology trend of recent years has been consumerization of Information Technology (IT). This situation will continue to drive expectation of intranet software. Employees want to have mobile access, beautiful design, features are user friendly and easy to use, and so on that make evolution end user experience. Ultimately user experience is what really matters.



  1. Halal
  2. Disukai
  3. Tidak mengabaikan keluarga
  4. Minimal mencukupi kebutuhan
  5. Tidak mengurangi hak tubuh untuk istirahat
  6. Aktivitas ibadah tidak terganggu dan tidak menjauhkan diri kepada-Nya.

The Lean Product Development Process

Lean product development process is an iterative process that requires us to revise hypothesis, designs, and product as we make progress, all of which could be considered rework (Olsen, 2015). The goal of the process is to achieve product-market fit as quickly as possible. Dan Olsen (2015) explains about The Lean Product Process that it describes into six steps, there are:

Screen Shot 2018-01-11 at 12.43.59 PM

Lean Product Development Process

Source: The Lean Product Playbook (Dan Olsen, 2015)

  1. Determine target customers

           Different customer will have different needs, and even those are having same needs, but at the end they can have distinct views on their importance things. Matching a product with its target customer is like fishing. We start define target customer by capturing all of relevant customer attribute that identify our customer is being our target market. Dividing a broad market into specific subsets based on attribute is called market segmentation. These attributes can be:

  • Demographic segmentation is a group of people, such as: age, gender, martial status, income, and education level.
  • Psychographic classify a group of people according to psychological variable such as: attitudes, opinion, values, and interests.
  • Behavioural segmentation is to describe target customer: whether or not someone take a particular action or how frequently he/she does.
  • Based on needs segmentation divided market into customer segments that each have distinct needs.
  1. Identify undeserved customer needs

           The goal is to build and validate of problem space before set out to design a solution. It should focus on identifying what customers needs that product could satisfy. Identify needs is sounding like customer benefits (product features). A benefit conveys value, which means, it’s doing something for the customer. Finally, many of benefits speak to increasing something that’s desired or decreased something that isn’t desired.

  1. Define value proposition

           It identifies the specific customer needs that product will address and articulates how it is better and different than alternatives. It’s important to list the must-haves, since they are required. Table below is a blank template for determines our value proposition. Competitors don’t just mean direct competitors, there should be alternative solutions to our product that same customers needs. For must-haves should be “Yes”. For performance benefits, we can use the value for higher precision. Delighters are typically unique, so it just lists each delighter on separate row and then mark “Yes” where applicable.

Table: Blank Template for Determine Value Proposition

Competitor A Competitor B Our Product

·      Must-have 1

·      Must-have 2


Performance Benefits (PB)

·      PB 1

·      PB 2



·      Delighters 1

·      Delighter 2



  1. Specify Minimum Viable Product (MVP) feature set

           We identify the minimum functionality required to validate that we are heading in the right direction. It called MVP candidate instead of an MVP because it is based on hypotheses. For each benefit in product value preposition, we need to come up with as many feature ideas as we can for how our product could deliver that benefit. We need great thinking in the problem space and now transitioning to solution space. At this point, brainstorming rules should apply divergent thinking. Divergent thinking means trying to generates as many ideas as possible without any judgments or evaluation. At the end, we break each of them down into smaller pieces of functionality. The goal is to find ways to reduce scope and build only the most valuable pieces of each feature.

  1. Create MVP prototype

           The type of prototype cerate depends on the type of test want to conduct with end user or customers. The output could be: hand sketches, wireframes, mockups, or iterative prototype.

  1. Test MVP with customers

           In this stage, focus on how to conduct qualitative user testing of MVP. Quantitative test, such as: A/B tests, landing page test, end use need test, etc. User feedback is incredibly valuable because it identifies about what team don’t know. User testing validates or invalidates hypotheses, whether it made it explicitly or implicit assumptions. When doing qualitative user tests, we need to show product or design deliverables to the customers/end users.

The Product Market Fit Pyramid

Product market fit means being in a good market with a product that can satisfy that market. Product market fit is consistent with that build a product that creates significant customer value or product meets real customer needs (Olsen, 2015). Product market fit is another way of saying profitable over the essential aspects of the idea, which can stand on its own.

On hierarchical model decomposes product market into five key components. Product is the top section, consisting three layers. The market is the bottom section of the pyramid, consisting of two layers. Product-market fit is between the top and bottom sections of the pyramid. Olsen (2015) created framework, it is Product-Market Fit Pyramid.

The Lean Product Process will guide us through two critical thinking; problem space and solution space (Olsen, 2015). Solution space is kind of any product design that we create, such as: mock-ups, wireframe, or prototype. Solution space is representation of product that will be used by customers. Solution space focuses on “how” the product would accomplish customer need. Problem space is where all customer needs that we would like to deliver live. Problem space focuses on “what” describes the benefits that product should give the customer, what product will accomplish for the user. The how (solution space) is the way in which the product delivers the (problem space) to the customer (Olsen, 2015).

Screen Shot 2017-12-18 at 11.46.50 AM


Figure The Product Market Fit Pyramid

Source: The Lean Product Playbook (Dan Olsen, 2015)

As Dave McClure of 500 Startups said, “Customers don’t care about solution. They care about their problems.” Keeping problem space and solution space separate and iteratively test and improve hypotheses is the best way to achieve product-market fit. Critics of user-cantered design, we can see at slogan that “Apple doesn’t talk to customer”. At Apple’s 1997 Worldwide Developers Conference, Steve Jobs share enlightened perspective that is consistent with the Lean Product Process, he said:

You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it. As we have tried to come up with strategy and vision for Apple, it started with: “What incredible benefits can give to the customers? Not starting with: “Let’s sit down with engineers and figure out what awesome technology we have and then how we’re going to market that. And I think that’s the right path to take.


About The Struggle


Life is struggle” by Karl Marx

  • The struggle is when you wonder why you started the company in the first place.
  • The struggle is when people ask you why you don’t quit and don’t know the answer.
  • The struggle is when your friends/families think you are lying and you think they may be right.
  • The struggle is when food loses its taste.
  • The struggle is when you don’t believe you should be CEO of your company. The struggle is when you can’t be replaced. The struggle is when everybody thinks you are an idiot, but nobody will fire you. The struggle is where self-doubt becomes self-hatred.
  • The struggle is when you are having a conversation with someone and you can’t hear a word that they are saying because all you can hear is the Struggle.
  • The struggle is when you want the pain to stop. The Struggle us unhappiness.
  • The Struggle is when you go on vacation to feel better and you feel worse.
  • The struggle is when you are surrounded by people and you are all alone. The struggle has no mercy.
  • The struggle is the land of broken promises and crushed dreams. The struggle is a cold sweat. The struggle is where your guts boil so much that you feel like you are going to spit blood.
  • The struggle is no failure, but it causes failure. Especially if you are weak. Always is you are weak.
  • The struggle is when you think that you don’t have enough money, but you are still believe and find a way to get it.
  • Most people are not strong enough.
  • Every great entrepreneurs from Steve Jobs to Mark Zuckerberg went through the Struggle and struggle they did, so you are not alone. But that doesn’t meant that you will make it. You may not make it. That is why it is the Struggle.
  • The struggle is where greatness comes from.


From The book: “the hard things about hard things” – Ben Horowitz.