Design Thinking


Here are starting points to have a character as design thinker :

1. Empathy

We can imagine the world with multiple perspective. Those are colleagues, clients, end users, and also customers. By taking a people first approach, design thinkers can seek a solution that are desirable. Great design thinkers be able to observe the problem just for a few of minutes.

2. Integrative Thinking

Great design thinkers not only thinking of analytical processes, but also the ability to see all of significant.

3. Optimism

They assume no matter how challenging the constraints of a given problem, at least one potential solution is better than the existing alternatives.

4. Experimentalism

Design thinkers pose a hypotheses and explore constraints in creative ways that proceed in entirely new directions.

5. Collaboration

Many of design thinkers have significant experience in more than one disciplines. The people who work are can be from multiple disciplines, for example : engineers, marketers, anthropologist, industrial designers, architects, psychologist, etc.

Tim Brown is CEO and president of IDEO. He frequently speaks about the value of design thinking and innovation to business people and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks Serious Play and Change by Design appear on The picture below is the first step and key approach to start thinking as design thinkers.

why Not only as example for companies, but also it can be similar as a person to start thinking with “WHY

Design thinking is an approach to problem solving that combines insights, ideas, and tools from the fields of engineering, design, business, the arts, and the social sciences. Design thinking is followed by 5 steps : Empathise, Define, Ideate, Prototype, & the last one is Test


These are kinds of free article/journal relate to Design Thinking, i wish it useful a lot :


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